Role of the Customer in the ICompany's Mission. The readings indicate that the best marketing begins with the customer and that commitment tn the customer begins with including the customer in the company's mission statement. Find your company's mission statement. Copy, paste and cite the compan].r mission statement (or attach as an exhibit if it is too long]. Comment on its effectiveness in demonstrating the company's commitment to having a customer focus. Could the mission statement have more focus on the customer? How would you recommend it be modified? Is it supported with value statements or other evidence of a customer focus