Ron king has recently bought a restaurant. He specialises in cooking hamburgers, to his grandmother's recipe. He names his restaurant and signature burgers king Burgers'and advertises them as the "best king Burgers in town'. The faade of his restaurant is painted red and yellow with 'KB' all over it.Burger KingTM have also recently opened a restaurant in the same neighbourhood.

Advise Ron King as to any potential legal issues that might cause him concern.

Using the Trademark Act 2002 will be relevant, The common law action of Passing-off will be relevant