Ron's Hardware store tracks consumer buying habits and then uses that data to design marketing messages. For instance, data analysis indicated that consumers who purchased flowering plants such as geraniums, rhododendrons, and azaleas usually returned within $30$ days to purchase fertilizer designed for outdoor flowing plants. Therefore, Ron tailored a two$-$week follow$-$up marketing message for this segment that highlighted sales on flowering plant fertilizers. Marketers refer to this process as

A$.$ asynchronous interaction

B$.$ horizontal revolution

C$.$ geography marketing

D$.C2C$ e$-$commerce

E$.$ database marketing