Rooney Community College has experienced declining enrolment for the past three years. Historically the college has relied on enrolment from newly graduated high school students. In order to identify other potential markets, Rooney Community College would benefit from: Group of answer choices test marketing.
 stakeholder audit. 
sales promotions.
marketing research.
________ is the process of identifying factors that can affect marketing success.
Group of answer choices
Segmentation analysis
Niche marketing
Environmental scanning
Target marketing.