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Root Company sells both designer and moderately priced fashion accessories. Top management is deciding which product line to emphasize. Accountants have provided the following data:

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Root Company sells both designer and moderately priced fashion accessories. Top management is deciding which product line to emphasize. Accountants have provided the following data: a (Click the icon to view the data.) Prepare an analysis to show which product the company should emphasize. (Enter the units displayed per square foot and the contribution margin per square foot to two decimal places.) Product 0 Data Table Designer Moderately Priced Units displayed per square foot: Designer Per Item Moderately priced Moderately Contribution margin per unit x x Designer Priced Contribution margin per square foot of display space Average sale price $ 180 $ 81 Capacity-Square feet of display space x x Average variable costs 105 23 Total contribution margin at capacity Average contribution margin 75 58 Average xed costs (allocated) 25 15 Decision: V 50 $ 43 Average operating income Emphasize moderately priced goods The Root Company store in Grand Junction, Colorado, has 12,000 _ _ square feet of floor space. If Root Company emphasizes moderately Emphaslze dESIQI'Ier 90065 priced goods. it can display 720 items in the store. If Root Company emphasizes designer wear, it can only display 480 designer items. These numbers are also the average monthly sales in units. Enter any number in the edit elds and then continue to the next

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