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Rory Sutherland makes two critical points in his Ted Talk: all value is and a . comparative; unequal b . relative; perceived c . created

Rory Sutherland makes two critical points in his Ted Talk: all value is and

.

comparative; unequal

.

relative; perceived

.

created by ad men; consumed by ad men

.

tangible; desired

.

absolute; intangible

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