rose buds kindergartens under standing buyer psychology case study

9:48 X case 4.pdf 7.5 ROSE BUDS KINDERGARTEN-UNDER- STANDING BUYER PSYCHOLOGY Mrs. Kumar is the 56 years old wife of Col. Kumar. Col. Kumar retired from the army about 4 years ago and now settled in Nagpur. Mrs. Kumar has served in Central Schools wherever Col. Kumar was posted and always nurtured a thought of opening her own pre-primary school. It was only after settling in Nagpur that Mrs. Kumar could give concrete shape to her dreams by starting a play house named The Rose Buds Kindergarten about 3 years ago. The school is housed in 3 spacious well lit halls provided with various teaching aids like building blocks, charts, shapes, sizes and toys. Run on the montessor pattern the school gives more weightage to the growth of motor skills of the children than to memory skills and to cramming. Mrs. Kumar employed only one teacher in the inaugural year. However, she was required to increase the number of teachers in the subsequent years when the school added Sr. K.G., Class I and Class II. The response to Rose Buds has been very encouraging for the first couple of years. However, for the last 2 years Mrs. Kumar has noticed a disturbing trend amongst parents of most of the students of the school. They mostly tend to remove their child right after the playhouse and get them admitted in the Jr. K.G. class of reputed schools in the city which have schooling facility up to class X and beyond. Mrs. Kumar has also tried to probe the reasons behind this attitude of the parents. Some of the parents have been 82 Case Studies in Marketing Management frank enough to tell her that although they are very satisfied by the school, they are forced to withdraw their children from the school because they are well aware that Rose Buds is providing schooling up to primary school only and because they shall face great difficulties in getting their wards admitted to other schools in higher classes. Mrs. Kumar is now in fix as to what should she do. 1] What alternatives are available to Mrs. Kumar to deal with the problem at hand. 2] What will be your suggestion to her ? Why