Ross Wooten President of Chalmers Controls, has asked you to research overseas markets for the language translation software program the company produces. He wants you to choose a viable country for distributing the product, tell why it is a viable country, and research and present the best ways to communicate with business professionals in the country you selected. Finally, he wants you to draft a letter to a prospective distributor in that country for his review.

Wooten has asked you to present your research in an organized, focused memo to him. He has asked that you clearly outline the research you conducted, the sources you reviewed, the information you gathered, and the criteria needed to correspond effectively with the overseas marketwhat business writing etiquette is specific to the country you chose? How are those business writing expectations addressed in the draft letter?

Checklist Part 1:

• identify the country you selected for distribution of the software and why it is a viable market.
• Outline the research you conducted to identify the viable country and to learn how to communicate in writing to the potential distributor.
• Include the sources reviewed for your research in your memo to Wooten, both using in-text citations and on a references page following the memo (sources must be no older than three years).
• Include information you gathered using a combination of summary, paraphrase, and limited direct quote from your sources.
• Explain the criteria and cultural considerations used to draft the letter.
• The memo should include at least two viable references no older than three years.

Part 2:

put together a draft letter of introduction to send to a fictitious distributor within the country you researched introducing yourself, your company, your product, your interest in working with them, and why they should be interested in distributing your product. You will make up the name of the distributor, the company, the mailing address, and the contact person. Make certain the letter meets the cultural expectations of the country you selected based on your research. Research letter writing format expectations in your country of choice business practices vary, so do your research!

Checklist Part 2:

In the draft letter to the prospective distributor:

• Introduce yourself, your company, and your product to meet the cultural expectations of the country distributor (see useful resources provided below).
• Explain your interest in working with that distributor.
• speak of why the distributor will be interested in distributing your product.
• Demonstrate the cultural expectations relevant to the country you chose.
• Your letter package submission (memo, references, and draft letter) will demonstrate your ability to research, summarize that research, document the research, and prepare additional documents based on information gathered and cultural literacy.