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Rossdale Company stock currently sells for $ 6 9 . 7 9 per share and has a beta of . 9 2 . The market

Rossdale Company stock currently sells for $69.79 per share and has a beta of .92. The market risk premium is 7.50 percent and the risk-free rate is 3.15 percent annually. The company just paid a dividend of $3.73 per share, which it has pledged to increase at an annual rate of 3.45 percent indefinitely. What is your best estimate of the company's cost of equity?

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