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Royal Catering offers full-service catering for events. Each event lasts approximately 8 hours. The company anticipates 150 events annually. They have invested $1,500,000 in their

Royal Catering offers full-service catering for events. Each event lasts approximately 8 hours. The company anticipates 150 events annually. They have invested $1,500,000 in their facilities and expect an ROI of 22%. The budgeted costs for the coming year are shown below:

Cost ItemPer Event ($)Total ($)
Direct Materials (Food, etc.)50075,000
Direct Labor (Staff)1,000150,000
Variable Overhead20030,000
Fixed Overhead-300,000
Variable Selling & Admin Expenses10015,000
Fixed Selling & Admin Expenses-120,000

Required:

  1. Calculate the total cost per event.
  2. Determine the desired ROI per event.
  3. Compute the target price per event.

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