Royal Meals is a leading British food company. They plan to enter the Bangladeshi market. The company's success has been selling ready-made frozen meals that can be heated in minutes using a microwave. The changing lifestyle of busy young people has made their products popular amongst the professional worker community in urban areas. The company is keen to replicate its success in Bangladesh by selling its products in leading supermarkets in urban areas like Dhaka. However, they are aware that frozen meals are not a traditional option in Bangladesh, and the company would need to have an appropriate communication strategy. Based on the information provided here, explain what communication strategies are available to companies like Royal Meals in Bangladesh, and which one would be most appropriate in this instance, and why. (20 marks).