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RQ1 What is market segmentation, from a theoretical perspective? NOTE: this topic is very wide and deep, make sure you spend a lot of time

RQ1 What is market segmentation, from a theoretical perspective?

NOTE: this topic is very wide and deep, make sure you spend a lot of time and effort on this section. Well beyond our textbook.

RQ2 What are at least three relevant ways to segment the market related to Fenty Beauty (analyze each)?

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