RQ5: Oneway Analysis of Variance for Influencer Tier and Likability Descriptives How much do you like the influencer - scale ranging from 1-7. 1 = Didn't Like at all, 7 = Very Much Liked IN Mean Sid. Deviation Minimum Maximum Celebrity - > 500K + 4.38-80 1.62620 1.00 7.00 Mid - 499,800 to 50K 81 3.8018 1.54802 1.00 7.00 Micro - 40,999 and below 90 3.8687 1 08706 1.00 7.00 Total 250 4.0840 1.77100 1.00 7.00 ANOVA How much do you like the influencer - scale ranging from 1-7. 1 = Didn't Like at all, 7 = Very Much Liked Sum of Squares dif Mean Square F Significance (p value) Between Groups 14.884 2 7.442 2.300 093 Within Groups 768.092 247 3.102 Total 780.978 240