RSM 2406: Operations Management Strategy Class 3: Friday, March 24 Part 1 Reading: United Airlines and Captain Danny Flanagan (coursepack) Assignment: You are United's
RSM 2406: Operations Management Strategy Class 3: Friday, March 24 Part 1 Reading: United Airlines and Captain Danny Flanagan (coursepack) Assignment: You are United's CEO, at a strategic-planning 1 day offsite to discuss the company's situation and what to do about it. One option that has been gaining popularity is leveraging Flanagan's success into a major, company-wide initiative to improve passenger service. . What other options exist? What are the pros and cons of each option? (Think from the individual perspectives of your execs. For example, get into the shoes of your SVP of Operations. Your CFO. Any lessons from Dell? What is your decision and why? What are the risks and rewards?
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Authors: Fred david
13th Edition
9780136120988, 136120997, 136120989, 978-0136120995
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