Rudy Company sells a product for 150 per unit. Its market share is 25 percent. The marketing manager feels that the market share can be increased to 33 percent with a reduction in price to 90. The product is currently earning a profit of 22 per unit. The president of Rudy Company feels that the 22 profit per unit must be maintained. What is the target cost per unit?

Select one:

a. 68

b. 22

c. 90

d. 150

e. 128