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run a company. Last year, 10% of my workers opted-in to the voluntary 401(k) plan. This year, I started having workers automatically enrolled in 401(k)
run a company. Last year, 10% of my workers opted-in to the voluntary 401(k) plan. This year, I started having workers automatically enrolled in 401(k) plans with the option to opt-out and now 30% of workers are in the plan.
endowment effect
default bias
reference point matters
traditional (expected) utility theory.
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