Running head: 1 Unit Case Study Analysis Kaplan University School of Business MT460 Management Policy and Strategy Author: Professor: Dr. Date: , 2 Name of Case Study Company Name: Topic of the Week: Synopsis of the Situation . Alternative Solutions 1. 2. 3. Selected Solution to the Problem . Implementation 3 Recommendations and Conclusion 4 References 5 Appendix Figure 1. SWOT Analysis based upon the topic of the week for the company case. Strengths 1. 2. 3. Weaknesses 1. 2. 3. Opportunities 1. 2. 3. Threats 1. 2. 3. Assignment Grading Rubric Course: MT460 Unit: 2 Points: 45 _________________________________________________ Unit 2: The Importance of Mission and Vision Statements Case Study Analysis Paper: The Mission Statement Prepare a case analysis for Vertu: Nokia's Luxury Mobile Phone for the Urban Rich. http://cb.hbsp.harvard.edu/cb/pl/13869357/13869379/8c9f5c6e71f70c7e1656143f94c6f6dd Closely follow the Case Study Analysis Template by clicking on the hyperlink or you can also find it in Doc Sharing. Please utilize this template format for this Assignment. Use titles and subtitles per the format for readability purposes. Focus upon the idea of conducting a SWOT analysis with respect to Vertu's and Nokia's mission statements (you can include its core values, purpose, and goals too). Please include the SWOT analysis with the four quadrants in the appendix of your paper (after the References page). You can find the Case Study SWOT analysis template in Doc Sharing. Reference: Kwong-Kay Wong, K. (2011, September 28). Vertu: Nokia's luxury mobile phone for the urban rich. (Report No. W11208). Watertown, MA: Harvard Business Publishing. Assignment Checklist: Conduct a SWOT analysis on the case study companies' mission statements. Create a case study analysis focusing upon the company's mission statement. Create at least two to three alternative solutions. Conduct further research on the featured case study company on its website relative to news and press releases, community involvement, and the like. Use this information to help formulate your own original two to three Alternative Solutions. After choosing one of the two to three Alternative Solutions, discuss the Selected Solution. In the Implementation section, describe how your Selected Solution will be implemented. Format The case analysis should be 2-3 written pages in length (not including the formal title page and References page), double-spaced. Ensure that you use correct spelling, grammar, punctuation, mechanics, and usage. The citing of sources (text and list references) should use the current APA format and style. For assistance with APA format and citation style visit the Kaplan Writing Center. Directions for Submitting Your Project Before you submit your project, you should save your work on your computer in a location and with a name that you will remember. Make sure your Assignment is in the correct file format (Microsoft Word .doc or .docx). When you are ready, you can upload your document to the Unit 2 Assignment Dropbox. Need help with the Dropbox? Click on the Dropbox Guide link under Academic Tools tab. MT460 Unit 2 Assignment Grading Rubric Maximum Percent Criteria Maximum Points Content Answer provides correct and complete information demonstrating critical thinking: 50% Conduct a SWOT analysis on the case study companies' mission statements. Create a case study analysis focusing upon the company's mission statement. 22 Analysis and Critical Thinking 30% Synopsis of situation Key issues Problem definition Alternative solutions Select a solution Implementation Recommendations 14 15% Writing Style, Grammar 6 5% APA Format and Citation Style 3 Total 45 100%