Running Head: MARKETING CAMPAIGN PROJECT Marketing Campaign Project Terrell Brown Excelsior College 1 MARKETING CAMPAIGN PROJECT 2 Marketing Campaign Project Title of the project In the operation of a business, there is the need to determine the kind of market to operate in and how to access the market. In this proposal, I have identified the problem that is facing the company and which needs urgent action. The company has to come up with the best solution to solve the problem so they can operate in a secure market which will guarantee success in the business. The project involves a marketing campaign that will see the business meet its market and influence it to engage in business activity as their customers. The company needs to advertise itself to the people to ensure that they have the knowledge the business exists, what they produce and offer and at what prices (Walker, et al. 2016). This activity will help the customers to be in a position to make decisions on what to buy where and when with the information that will be given to them during the marketing campaign. Date of proposal The proposal will run from date 21st August 2016. The project will commence implementation on the 27th August 2016 after the approval by the management. Business problem solved Marketing involves the advertising of the business and the products that it sells. When a company is producing products to be sold to the clients, there must be a way of making known to the people about the product. Marketing campaign will ensure that the market is well known by the business and the customers know what the business is producing and to what extent they can access the products. The problem hence to be solved includes better market share as compared to when the company is not taking part in the marketing. The company will be able to reach a larger MARKETING CAMPAIGN PROJECT 3 market which will ensure more sales and therefore better benefits (Walker, et al. 2016). A company that conducts marketing activities have the advantage of attracting a large number of consumers as opposed to those companies that does not engage in any. Marketing gives the business a chance to be well known in the market and to attract a bigger market share in the competitive environment. The company will have a competitive advantage as the market share being attracted by the advertisement becomes larger and larger with better campaigns. The customers are able to know that certain products exist and at what price which makes the customers gauge the benefits they will gain from the use of certain products. With the marketing campaign through medias and other platforms will therefore attract a large number of customers to the business. Major deliverables of the project The main items that the project is concerned mostly is on the marketing strategy of the business and how well it will be implemented to the benefit of the company (Wilson, et al. 2013). The items that will be included in this project will involve the individual sales people who will be involved in the advertisement process and all the other facilities that will be needed to ensure effective marketing campaign. The platforms that will be used to advertise the company and all the channels that the company will use to reach the customers will also form the items in the marketing campaign project. Impact of not doing the project If the marketing campaign project is not done, the company will face the problem of competitive advantage where other companies will tend to overtake the business by attracting more customers by the adverts they make and the promotions associated with them. The business will MARKETING CAMPAIGN PROJECT 4 have very little market share which will mean that the company will make less sales and therefore, the likelihood of making loses instead of profits. The products of the company will not be known to the environment outside and therefore the volume sales will not increase as expected. Risks associated with the project Despite the benefits that the project is bringing to the company, there are some risks that are associated with its implementation. There is the risk of the business channeling the information through a media that will not reach a lot of people. It is not a guarantee that the chosen channel must reach to the targeted audience (Wilson, et al. 2013). The other risk may be that the team designated to carry out the task may not do what is expected of them as they are operating far away from the management. the other risks that is associated with marketing campaign is that the customers may not appreciate the product despite the promotions and free gifts which recalls as a loss to the company. Measure of success Having to implement the marketing campaign project, there is need to measure the success of the project and its impact. This will be measured by the behavior of the customers on the way they buy the products and to what extent the business is making profits. If there are more sales during the marketing campaign project, then the project will be termed as successful. Budget The budget allocation for the project include; Task Amount Advertising media $2000 MARKETING CAMPAIGN PROJECT 5 Marketing personnel $4000 Gifts and samples $1000 Transportation $600 Total $7600 Duration of the project The project having the allocated budget and all other essential set, it will take a period of two weeks to ensure a vast number of customers are reached. MARKETING CAMPAIGN PROJECT 6 References Walker, B., Wolford, B., Sasser, D., Verbois, C., & Bell, L. (2016). Launching a Comprehensive SNAP-Ed Social Marketing Campaign Utilizing the Cooperative Extension Model. Journal of Nutrition Education and Behavior, 48(7), S84. Wilson, D. K., St George, S. M., Trumpeter, N. N., Coulon, S. M., Griffin, S. F., Wandersman, A., ... & Brown, P. V. (2013). Qualitative developmental research among low income African American adults to inform a social marketing campaign for walking. International Journal of Behavioral Nutrition and Physical Activity, 10(1), 1. Managing the elements of a project, including closing the project, are essential to successful project management. Ideally, your project will close as you initially anticipated when selecting your project. But what if the project does not close that way? In this assignment, you will consider the activities that can lead to a project concluding in less than optimal fashion. As you have learned, there are differences that must be considered when engaging in international projects. Consider your project for this course. Imagine you are either planning to offer your product or service for sale in another country or sourcing elements for your project from another country. Respond to the following: What countries are you considering for the sale of your project or outsourcing inputs for your project? Why did you select those countries? What should you learn about the countries you are considering? Would you make contact or outsource this part of the project to another country? Why did you make this choice? Now consider that something went wrong in the outsourcing process. An employee at your company has insulted a manager at the company you were working with and now you must try to salvage the relationship. What specific steps would you take? Write a three-page paper in Word format. Use the American Psychological Association (APA) style (6th edition) for writing your assignment. Be sure to support your position with quality resources