Runway Ltd.. develops a quarterly update magazine that provides fashion businesses to promote their products and services. The management team has given these strategic objectives to the business

Develop engaging content

Secure and retain high value advertising clients

Develop and retain the best publishing staff

Meet Manufacturing efficiency and quality targets

Improve Profitability

Produce a balanced scorecard for Runway Ltd. Determine which of the four balanced scorecard perspectives the objectives belong to and include one key performance indicator for each objective.