Russnak Corporation is investigating automating a process by purchasing a new machine for $510,000 that would have a 5 year useful life and no salvage value. By automating the process, the company would save $120,000 per year in cash operating costs. The company's current equipment would be sold for scrap now, yielding $17,000. The annual depreciation on the new machine would be $102,000. (Ignore income taxes.)

Required:

Determine the simple rate of return on the investment