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Explain why relationship marketing might be important for a top-notch resort. Based on some recent findings, some researchers have questioned about the role of attitude
- Explain why relationship marketing might be important for a top-notch resort.
- “Based on some recent findings, some researchers have questioned about the role of attitude in understanding consumer behaviour”. In your opinion, how relevant is attitude in predicting consumer behaviour?
- Using an example, explain the role of culture in influencing consumer behaviour.
- Explain why marketers might be interested in consumer perception.
- Using examples, explain the three components of social class.
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Intermediate Financial Management
Authors: Eugene F. Brigham, Phillip R. Daves
12th edition
1285850033, 978-1305480698, 1305480694, 978-0357688236, 978-1285850030
