Question
Rx Plus Pharmacy has two major business segments: Retail and Wholesale. In December, the Retail business segment had sales revenues of $2,500,400, contribution margin ratio
Rx Plus Pharmacy has two major business segments: Retail and Wholesale. In December, the Retail business segment had sales revenues of $2,500,400, contribution margin ratio of 80% and traceable fixed expenses of $1,200,320. During the same month, the Wholesale business segment had sales revenues of $2,960,000, contribution margin ratio of 30% and traceable fixed expenses of $720,000. Common fixed expenses totaled $400,000 and were allocated based on sales (46% to retail, 54% to wholesale)
Required:
a. Prepare a segmented income statement in the contribution format for the company.
b. The CFO thinks that when common fixed expenses are taken into account, the Wholesale segment is losing money. He is contemplating the possibility of closing the Wholesale segment but not before asking for your opinion. What recommendation would you give to the CFO? Please explain.
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