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Ryan would like to purchase a car. He now narrowed down his choice to three sports cars from three different auto brands: Mercedes, Lexus, and

Ryan would like to purchase a car. He now narrowed down his choice to three sports cars from three different auto brands: Mercedes, Lexus, and BMW. He goes to local dealerships to test drive the cars. Ryan is engaged in which step of the consumer decision process? Information search Evaluation of alternatives, Need recognition O Purchase

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