Ryan, your response discussing the use of forecasting was well explained and detailed. When discussing forecast error is important to gain knowledge on the role it plays when measuring the forecast. Properly measuring the forecast will create accuracy. Which can allow and guide with room for improvement to occur. Forecast error will allow adjustments to be made when making predictions and informed decisions with organizations. For exponential smoothing it makes it to understand and use when it comes to considering working with trends and seasonality. Being able to identify trends will take the organization long way. In which this will allow the organization to be more prepared when it comes to making sure they have the requires estimated stock on hand. Overall, you included some useful information to support your response