s 1. Why have coffee shops been so popular with consumers? 2. You are considering visiting a coffee shop for the first time. What would influence your choice of coffee shop to visit? Is this likely to be a high- or low-involvement decision? 3. Assess the coffee chains' moves to expand the offerings they provide for their customers. 4. Coffee shops are mainly located in the centres of towns and cities. Are there other locations where they could satisfy customer needs? This case study was written by David Jobber, Emeritus Professor of Marketing, University of Bradford