S Business behavior is derived in large part from the basic cultural environment in which the business operates and, as such, is subject to the extreme diversity encountered among various cultures and subcultures. Environmental considerations significantly affect the attitudes, behavior, and outlook of foreign businesspeople. The origins (geography, history, political economy, technology, and social institutions) and elements (cultural values, rituals, symbols, beliefs, and ways of thinking) of culture may well be the single most important gain for a foreign marketer in the preparation of marketing plans and strategies. Marketers have only limited control over the cultural environment as they create marketing plans. They must anticipate the eventual effect of these uncontrollable elements and plan in such a way that these elements do not preclude the achievement of marketing objectives. Roll over the items to read their descriptions. Then match each item to its corresponding key term on the chart. Large Payment Cultural Elective Cultural Imperative Cultural Exclusive Silent Language Fairness Small Payment Symbolic Meanings Common Good P-Time M-Time Bribery Lubrication Guanxi Exchange Politics Greet Principles of Justice or Fairness Subornation Principles of Utilitarian Ethics