s David et al. (2020) states, "successful strategy implementation requires effective (and efficient) marketing" and so to be efficient a company needs to start with market segmentation in order to determine the population to begin with as opposed to just marketing to everyone which would not be effective or efficient. Step one would be for a company to determine the market segmentation, so they know whom they are targeting. A company cannot implement strategies regarding market development, market penetration, and product development when they do not know its target market (David et al., 2020). Strategists need to start by knowing what the characteristics of the consumer are and what it is they want and need (David et al., 2020). They furthermore can then analyze that data and then can create different consumer groups which they can use for target marketing (David et al., 2020). The company will then position using marketing mix variables to effectively target its consumers (David et al., 2020). Tesla, Inc. (Tesla) needs to know what its targeted population wants so that it can design a car that meets its needs. Since Tesla creates electric vehicles, they would not want to target the entire automotive industry but rather the population that has concerns about the impact of fossil fuels on the planet. They are interested in the needs of their specific market as opposed to the needs of the entire automotive industry. Tesla's target population tends to be individuals that have a higher income and therefore desire a more luxurious vehicle so Tesla can develop vehicles at a higher price point. With a few opportunities available such as high gas prices and tax incentives for electric vehicles, Tesla may want to consider market segmentation to determine who their present-day audience is because as competitors start developing electric vehicles at a lower price point, Tesla may want to strategize on how to target that audience so while Tesla may have been a mono-segment (single market) they may find they are in a multi-segment position now and this would pose different strategies and marketing techniques (Dudovskiy, 2021).

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