S. Individual Problems 11 4 A manufacturer of microwaves has discovered that male shoppers have little value for microwaves and attribute almost no extra vokse to an auto defrost feature. Female shoppers generally value microwaves more than men do and attbute greater value to the auto-defrost feature. There is little additional cost to incorporating an auto-defrost feature. Since men and wortion cannot be charged different prices for the same product, the manufacturer is considering introduong two different models. The manufacturer has determined that men value a simple microwave at $63 and one with auto defrost at $83, while women value a simple microwave at $83 and one with auto defrost at $146. Suppose the manufacturers considering three pricing strategies 1. Market a single microwave, with auto defrost, at $83, to both men and women 2. Market a single microwave, with auto defrost, at $146, to only women 3. Market a simple microwave to men, at $63. Market a microwave, with auto defrost, to women at $125. For simplicity, assume there is only I man and 1 woman and that if the price of a microwave is equal to an individual's willingness to pay the individual will purchase the microwave For simplicity, assume there is only 1 man and 1 woman and that if the price of a microwave is equal to an individual's willingness to pay, the individual will purchase the microwave. Use the following table to indicate the revenue from men, the revenue from women, and the total revenue from each strategy, Strategy Revenue from Men Revenue from Women Total Revenue from Strategy 1. Auto Defrost Microwave only at 583 2. Auta-Defrost Microwave only at $146 s 5 3. Simple Microwave at $63, Auto-Defrost Microwave at $125 5 $ $ Suppose that, instead of one man and one woman, the market for this microwave consisted entirely of women. For simplicity, you can assume this means that there are two women, and no men. Under these conditions, pricing strategy would maximize revenue for the manufacturer Grade It Now Save & Continue Continue without saving