S kipped ferences 7 Benefit segmentation Psychographic segmentation 2 Business market Match each of the options above to the items below. 3 Demographic segmentation Saved 4 George is a salesman who drives a lot for his job. He bought his new Toyota Prius because it gets 51 miles per gallon. Justin is a buyer for his company. He is in charge of purchasing some of the equipment used in their manufacturing facilities. Consumer market Procter & Gamble sells Scope mouthwash, Crest toothpaste, and Pert shampoo, which its customers buy for use in their homes. Dr. Pepper portrays customers as happy, outgoing people who like things out of the ordinary. CVS Caremark's target market is women since they make up to 80 percent of the pharmacy chain's customers. Prev Exxon-Mobil describes its customers based on how much the customers spend at the pump and how often they fill up. El Paso makes its tomato salsa spicier for the markets in Texas, Arizona, and California, as customers in those markets prefer their food spicier t