s some of the advantages of using program 1. Discuss c media buying. Given that the majority of digital ds are purchased this way, do you think this ly method media buyers use in the future? will be the on (LO 10-1) 2. There is new research that indicates that the number f ads one is exposed to in a day may be much lower than the thousands previously reported. Which numbers do you consider correct and why? (LO 10-4)