S6 Marketing Mix Analysis 43. In the Marketing Mix spreadsheet Table (S6, row 194), the advertising agency disputes the estimated cash flow effects of spending an extra $100,000 on consumer ad spending. About half of the first year extra cash flow will come from new customers and if 40% of this new customer business becomes permanent as loyal new customers then the future cash flow in years 2-5 should reflect this effect. Under this assumption what is the new NPV for consumer advertising? a.) $11,851 b) $26,479 c) $69,624 d) $91,197 e) Other