Safaricom Base Stations
Year	2010	2011	2012	2013
Total	2162	2501	2690	2905
3G	607	1140	1439	1604
Wimax	140	193	187	203
Growth from Last Year	2010	2011	2012	2013
Total	N/A	15.68%	7.56%	7.99%
3G	N/A	87.81%	26.23%	11.47%
Wimax	N/A	37.86%	-3.11%	8.56%

Company	Locations	Market Share in Kenya (%)	Direct Competitors	Customer Base (in millions)	Revenue (in billions US dollars)
Safaricom	Kenya	65	Yes	19.4	1.22
Bharti airtel	Africa & Asia	15	Yes	262	14.7
Telkom Kenya (Orange)	Kenya	11	Yes	2.8	Not publically trades (No financial info available)
Essar Telekom Kenya (YuMobile)	25 countries, including Kenya	9	Yes	3	27
Millicom	Latin America & Africa	N/A	No	47	4.814
Etisalat Emirate	Middle East & Africa	N/A	No	139	8.96
MTN Group	Africa & the Middle East	N/A	No	201	8.74

QUESTIONS: (1) Please specify which strategic actions Safaricom need to take ove the next five years (2014 - 2018) to improve or maintain its competitive advantage. (2) Be specific. What type of company would need to be acquired, merge with or divested and explain why. (3) Show the financial impact over the 5-year planning period of your decision - - build the financial impact of your recommendations around the "Base Stations" worksheet in the spreadsheet. From your recommendations, Safaricom should maintain a competitive advantage, gain greater than advantage profits while at the same time be able to pay for the costs of your recommended actions. You will need to go beyond the information given in the case to obtain realistic costs associated with your recommended course of action. This is not an Income Statement.