Sales Alignment At what point(s) in the sales process (or sales funnel) does this campaign operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does your campaign support sales activity? Measurement (KPIsKey Performance Indicators) How will you measure the success of the campaign? Select 3-6 KPls (key performance indicators) that you will measure. Briey explain why each KPI you select will be a good indicator of whether your campaign is successful. Examples of KPls: - Total sales/revenue - New/incremental sales . Number of qualied leads generated . Net Promoter Score - Web site unique visitors - Number of registrations/sign-ups . Impressions views of content - CTR click-through rate 0 Engagement comments, likes, shares, page views, video views - Followers social media (Facebook, Twitter, Linkedln, YouTube) - Awareness - Etc