Sales Meeting 1 - Sales Knowledge Presentation

This assignment is worth 20% of your final mark.As you work through weeks 7 and 8, consider the instructions of this assignment and how you can use each week's journal entries to complete it.The overall idea is that sales people need to know about their company, product/service, industry, ideal customers, existing customers and pricing before they meet with a potential new client.In real life, sales knowledge is ongoing and increases with experience.

For this assignment, pretend you are in a junior sales position such as an account manager.You have just been hired and have received some basic product and company knowledge.Besides the basics, there are some key facts you need to know before you meet with potential clients.Your sale manager (me), wants you to do some research and then present to them all the sales knowledge that you think will be important.

Follow the steps below to put together a formal presentation about sales knowledge which you will present to your sales manager (me).

STEPS

using the Office Coffee Solutions for the company

Choose one of these companies to pretend you are working for and selling their products.

using the Office Coffee Solutions for the company

2.Research and Report on the following sales knowledge categories:

a.Company Knowledge

i.History

ii.Mission Statement

iii.Growth

iv.Accomplishments

v.Policies/Warranties

vi.Facilities

vii.Unique Selling Proposition

viii.Current customers

b.Industry

i.Industry news

ii.Industry events, annual or in the near future

iii.Current marketplace and future potential

c.Product Knowledge

i.Key product features, advantages and benefits in chart form (minimum of 3, can be for only one item of your choice)

d.Ideal Customer

i.Demographic details

ii.Psychographic details

Refer to the following website for some guideline on defining your ideal customer.

http://blog.thewholebraingroup.com/steps-to-creating-an-ideal-customer-profile

e.Pricing

i.Type of pricing expected to offer a client

ii.Example of this pricing (numbers can be made up)

Presentation Details

Prepare for your meeting by designing a professional looking sale knowledge presentation using presentation software such as PowerPoint or Prezi (free online atwww.prezi.com).Include a minimum of 50% of this presentation using a video of yourself doing this presentation.You will need to either embed your video into your sales presentation software or provide a link to You Tube.In a classroom environment, you would be asked to be at the front of the class doing this presentation.Adding video will help you improve your presentation skills and self-confidence.In this presentation you need to explain to your sales manager (me) what information you have found out about your company and potential clients and industry.