Sales of sports drinks have increased by $18$ percent since $2002.$ Much of the category's growth is driven by reaching new demographics, including ethnic groups, children, and more$-$serious exercisers. In March $2002,$ Gatorade launched Xtremo, a sports drink targeting Hispanic athletes. The new sports drink is sold in flavors such as mango, tropical, and citrus that appeal to Hispanics. To the Hispanic athlete, Xtremo would have a high degree of when compared to other sports drinks.

Select one:

a$.$ complexity

b$.$ trialability

c$.$ relative advantage

d$.$ observability

e$.$ compatibility