sales outside the United States. In order to satisfy consumer preferences in that many markets, Domino$$s must understand its global customers and adjust its marketing mix to meet local needs. The video describes Domino$$s marketing efforts in several countries.

This activity is important because marketers must understand how to approach global markets in order to successfully expand outside the home market.

The goal of this activity is to test your understanding of global market assessments, global entry strategies, and global marketing strategies.

Click the $?$ button to watch the vid