Sales promotions are an efficient way to clear out extra inventory at the end of a sales period. Sales promotions work to generate valuable insights into what customers desire, how they make purchasing decisions and what kinds of promotions they value the most - useful information for both sales and marketing teams. 

When designing sales promotion campaign, company will need to conduct research into customer's interests, as well as what competitors offer. A great sales promotion idea could focus specifically on repeat customers. By providing existing customers with exclusive incentives, businesses can increase loyalty, generate repeat purchases and hopefully draw high-quality referrals. What do you think about this discussion? Give your opinion.