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Sales reports alone will not provide the required information to make a decision about customer value. Your business is experiencing the following: Annual sales are

Sales reports alone will not provide the required information to make a decision about customer value. Your business is experiencing the following: Annual sales are increasing . The number of orders is increasing The number of customers is increasing Consider what these mean for your business. Which of the following will be the result for the company? (Select all that apply.) a. You will have reduced lifetime customer value. b. You will have higher marketing costs. c. You will have higher accounting costs

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