Sales Representative, Marketing Department You and 34 other sales representatives spend most of your time on the road making sales calls. For the last few years you have all been using company-issued cell phones to keep in touch with the office. These phones have the most basic of features, and you feel it's time for an upgrade. It's high time that High Tech Solutions provide wireless phones that perform a variety of functions, including Web browsing, instant messaging, and so on. You have researched the costs involved for upgrading your cell phones. Now present your proposal to the Marketing Department.

***JUST NEED FORMAL BUSINESS PROPOSAL*****

ASSIGNMENT Select a specific position within a specific department. All positions within High Tech Solutions are essential for the company to reach its goals. Keep the following in mind. 1. Find your position on the following pages. Each position has been given a different scenario. Each scenario will require you to written business proposal and a persuasive oral presentation PowerPoint at a specific target audience. 2. Preparation of this proposal may require outside research. Find out what you need to know to be credible. 3. Make up any facts or statistics that would be needed to make the proposal relevant (e.g., sales figures since founding of company, names of top executives, expense figures, cost figures, etc.). 4. When presenting any type of persuasive proposal, always avoid using the following types of phrases: "I believe," "I feel," "In my opinion," and "I think." These phrases will weaken your proposal.5. Your written proposal must include the sections as shown on page 299 and your PowerPoint should cover what is on page 403-406. Refer to p. 407-411 for your oral presentation. 6. Remember that no matter what the purpose of your persuasive presentation--to get your audience to accept or adopt an idea, start or stop an action, avoid an action, or continue an action--the methodology is the same. You must decide if you are trying to influence beliefs, attitudes, values, or behavior. You must also decide if you should use a rational, emotional, or ethical appeal. 7. Don't forget who your target audience is. You must know their background, current knowledge, and position within the company. You don't want to lose them, but neither do you want to insult them. 8. You may record yourself giving your presentation OR utilize Zoom/Teams/another screen recording program and record your video as a screen recording with a voiceover. Either way, the key is to persuade the "board of directors" to accept your proposal, so the more professional, the better

WRITTEN BUSINESS PROPOSAL/ PRESENTATION BACKGROUND You are working for a well-known, fairly young company in the Atlanta Area. Vital information is as follows: Company Name: High Tech Solutions (a privately-owned company) Location: Atlanta, GA (Financial District) Product: Educational Software Date Founded: 1998 Net Income: Approximately $24 million No. of Employees: 450 Customer: School Districts , Retail; Target customers are children ages 2-12 Internal Departments: - Research and Development - Accounting - Human Resources - Marketing - Administration - Legal - Shipping and Receiving - Public Relation

EXAMPLE OF FORMAT FOR FORMAL BUSINESS PROPOSAL

WORK PLAN FOR LEE JEANS ONE TRUE FIT LINE

Statement of Problem. Many women between the ages of 18 and 34 have trouble finding jeans that fit. Lee Jeans hopes to remedy that situation with its One True Fit line. We want to demonstrate to Lee that we can word-of-mouth campaign that will help it reach its target audience.

Statement of Purpose. The purpose of this report is to secure an advertising contract from Lee Jeans. We will examine published accounts about the jeans industry and Lee Jeans in particular. In addition, we will examine published results of Lee's current marketing strategy. We will conduct focus groups of women in our company to generate campaign strategies for our pilot study of 100 BzzAgents. The report will persuade Lee Jeans that word-of-mouth advertising is an effective strategy to reach women in this demographic group and that advertising contract with Lee Jeans would help our company grow significantly in size and stature.

Research Strategy (Sources and Methods of Data Collection)

We will gather information about Lee Jeans and the product line by examining published marketing data and conducting focus group surveys of our employ- ees. In addition, we will gather data about the added value of word-of-mouth advertising by examining published accounts and interpreting data from previous marketing campaigns, particularly those targeted toward similar age groups. Finally, we will conduct a pilot study of 100 BzzAgents in the target demographic.

Tentative Outline

I. How effectively has Lee Jeans marketed to the target population? A. Historically, who has bought Lee Jeans products? How often? Where? B. How effective are the current marketing strategies for the One

True Fit line? II. Is this product a good fit for our marketing strategy and our company?

A. What are the reactions of our staff and sample survey? B. How well does our pool of BzzAgents correspond to the target demo

graphic in terms of age and geographic distribution? III. Why should Lee Jeans engage BzzAgent to advertise its One True Fit line?

A. What are the benefits of word of mouth in general and for this demo-graphic in particular?

B. What previous campaigns have we engaged in that demonstrate our company's credibility?