Sales Strategy Management:

02. Read the minicase below. Take on the role of the strategic account manager. Outline what you would do in that scenario. Be explicit. Use case facts and state any assumptions. You are the 5,9,9, strategic account manager. m is a manufacturing outsourcing company that produces apparel for branding companies around the world. Your account is Millerco, which is a mid-size branded apparel company that currently manufactures, distributes and sells sports apparel and dressy casual clothing. Warm operates across North America. Lululemon is a competitor to Millergg. This is the 2nd year of working with Millerco. You ran a trial last year and it went well. Millerco has agreed to outsource the production of 1 line to you. It is estimated to be $2M in revenues this year to 2mg, Your boss has asked you to grow the business by adding at least 2 lines this year. Your research indicates that Millerco has more than 30 different lines that could be suited to outsourcing. Scenario: Assume it is now 6 months into the 2"d year and that you hear (at an industry event on a Tuesday) from a friend in the industry (no connection to either Mum or 9399) that they heard that m Director of Operation, Terry Ramamugy hasjust been fired. Describe what kind of impact this could be on the account and then outline the process, steps, actions that you would take! if any) and why