Salespeople can add value in a selling situation by $\_\_\_\_\_.$

Multiple choice question.

having the selling firm take the leadership role rather than creating a climate of coleadership in the meetings between the buying and selling firms

encouraging the buying and selling firms to learn from and understand each other and facilitating useful communication between them

providing confidential information about the selling firm to the buying firm to influence the purchase decision

ignoring the purchasing agent's policies and contacting other people who are directly involved in the purchase decision