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Salespersons' Report and Analysis Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from
Salespersons' Report and Analysis Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows: Salesperson Total Sales Variable Cost of Goods Sold Variable Selling Expenses Case $545,000 $223,450 $87,200 Dix 419,000 238,830 62,850 Johnson 472,000 212,400 80,240 LaFave 628,000 332,840 113,040 Orcas 396,000 190,080 55,440 Sussman 410,000 131,200 73,800 Willbond 585,000 292,500 111,150 Required: 1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers. Waltham Industries Inc. Salespersons' Analysis For the Year Ended December 31 Salesperson Contribution Margin Variable Cost of Goods Variable Selling Expenses Contribution Margin Sold as a Percent of Sales as a Percent of Sales Ratio Case % Dix Johnson LaFave % Orcas Sussman Willbond % %2. Which salesperson generated the highest contribution margin ratio for the year? Sussman Feedback Check My Work 3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons. 1. Rate of growth in sales for the current year compared with past years 2. Years of experience for salespersons 3. Size of sales territory 4. Actual sales compared with budgeted sales 5. All of the above 5
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