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Salespersons' Report and Analysis Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from
Salespersons' Report and Analysis Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows: Salesperson Total Sales Variable Cost of Goods Sold Variable Selling Expenses Case $461,000 $258,160 $59,930 Dix 623,000 361,340 99,680 Johnson 467,000 163,450 60,710 LaFave 568,000 312,400 90,880 415,000 228,250 62,250 Sussman 578,000 254,320 104,040 Willbond 445,000 235,850 84,550 Required: 1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enten all amounts as positive numbers. Waltham Industries Inc. Salespersons' Analysis For the Year Ended December 31 Orcas Salesperson Contribution Margin Salespersons' Analysis For the Year Ended December 31 Variable Cost of Goods Variable Selling Sold as a Percent of Sales Expenses as a Percent of Sales % % % % Contribution Margin Ratio % 9 % HI %% Case Dix Johnson LaFave Orcas Sussman Willbond 9 1111111 9 96 % % % % 96 % % 96 % % % 2. Which salesperson generated the highest contribution margin ratio for the year? 3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons. 1. Rate of growth in sales for the current year compared with past years 2. Years of experience for salespersons 3. Size of sales territory 4. Actual sales compared with budgeted sales 5. All of the above
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