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Salespersons' Report and Analysis Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from

  1. Salespersons' Report and Analysis

    Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:

    Salesperson Total Sales Variable Cost of Goods Sold Variable Selling Expenses
    Case $620,000 $266,600 $136,400
    Dix 360,000 158,400 79,200
    Johnson 585,000 193,050 99,450
    LaFave 505,000 257,550 90,900
    Orcas 423,000 152,280 63,450
    Sussman 594,000 285,120 112,860
    Willbond 480,000 182,400 72,000

    Required:

    1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.

    Waltham Industries Inc.
    Salespersons' Analysis
    For the Year Ended December 31
    Salesperson Contribution Margin Variable Cost of Goods Sold as a Percent of Sales Variable Selling Expenses as a Percent of Sales Contribution Margin Ratio
    Case $ % % %
    Dix % % %
    Johnson % % %
    LaFave % % %
    Orcas % % %
    Sussman % % %
    Willbond % % %

    2. Which salesperson generated the highest contribution margin ratio for the year?

    3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.

    1. Rate of growth in sales for the current year compared with past years
    2. Years of experience for salespersons
    3. Size of sales territory
    4. Actual sales compared with budgeted sales
    5. All of the above

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