Salespersons' Report and Analysis

Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:

Salesperson	Total Sales		Variable Cost of Goods Sold			Variable Selling Expenses
Case	$559,000		$279,500			$89,440
Dix	501,000		195,390			85,170
Johnson	622,000		311,000			80,860
LaFave	326,000		107,580			58,680
Orcas	361,000		187,720			68,590
Sussman	449,000		197,560			80,820
Willbond	353,000		197,680			45,890

Required:

Question Content Area

1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.

Waltham Industries Inc. Salespersons' Analysis For the Year Ended December 31

Salesperson	Contribution Margin	Variable Cost of Goods Sold as a Percent of Sales	Variable Selling Expenses as a Percent of Sales	Contribution Margin Ratio
Case	$fill in the blank 95f7a300ffaa029_1	fill in the blank 95f7a300ffaa029_2%	fill in the blank 95f7a300ffaa029_3%	fill in the blank 95f7a300ffaa029_4%
Dix	fill in the blank 95f7a300ffaa029_5	fill in the blank 95f7a300ffaa029_6%	fill in the blank 95f7a300ffaa029_7%	fill in the blank 95f7a300ffaa029_8%
Johnson	fill in the blank 95f7a300ffaa029_9	fill in the blank 95f7a300ffaa029_10%	fill in the blank 95f7a300ffaa029_11%	fill in the blank 95f7a300ffaa029_12%
LaFave	fill in the blank 95f7a300ffaa029_13	fill in the blank 95f7a300ffaa029_14%	fill in the blank 95f7a300ffaa029_15%	fill in the blank 95f7a300ffaa029_16%
Orcas	fill in the blank 95f7a300ffaa029_17	fill in the blank 95f7a300ffaa029_18%	fill in the blank 95f7a300ffaa029_19%	fill in the blank 95f7a300ffaa029_20%
Sussman	fill in the blank 95f7a300ffaa029_21	fill in the blank 95f7a300ffaa029_22%	fill in the blank 95f7a300ffaa029_23%	fill in the blank 95f7a300ffaa029_24%
Willbond	fill in the blank 95f7a300ffaa029_25	fill in the blank 95f7a300ffaa029_26%	fill in the blank 95f7a300ffaa029_27%	fill in the blank 95f7a300ffaa029_28%

Question Content Area

2. Which salesperson generated the highest contribution margin ratio for the year?

CaseDixJohnsonLaFaveOrcasSussmanWillbond

Question Content Area

3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.

Rate of growth in sales for the current year compared with past years

Years of experience for salespersons

Size of sales territory

Actual sales compared with budgeted sales

All of the above

12345