Sally and her sibling have successfully run their home business for over five years, however recently they have noticed that sales are not growing and therefore would like to introduce a new product to their range. The new product will be homemade soap, using natural ingredients in 100% biodegradable packaging. Both Sally and her sibling are unsure if the product will work in the current market and hence would like to conduct market research.

As a marketing practitioner, examine the six steps that Sally will need to follow for her to solve her research predicament. Your answer should take Sally through each step by supporting the step with an example.