Salty Chip Corp. sells 360,000 bags of chips at a sales price of $2.75 and variable cost of $1.08 per bag. Their fixed costs typically run $80,000. If they run a new ad campaign costing $13,000 during the Olympics, they expect to increase sales by 20%.

What is the expected change in profits as a result of this potential ad campaign?

Respond rounded to a whole number, with no dollar signs or comma.