Sam, a buyer for a small warehouse company, is looking to purchase a forklift from Caterpillar or Komatsu. He is looking for a reliable, narrow forklift to fit between the warehouses' smaller aisles and that is a lower price. Sam doesn't need added-on services; he is well-versed in using and maintaining large equipment. He evaluates the forklift types and decides on a Komatsu. Sam chooses the Komatsu for its perceived reliability and it is $1500 less than the Caterpillar forklift. Which approach that Komatsu took was a success for Sam as a customer? O a) Komatsu reduced its perceived costs enough to undercut its competitors perceived values b) Komatsu diminished the value-added perceived benefits to meet and exceed customer expectations c) Komatsu reduced the value added benefits and those benefits competed well head-to-head with Caterpillar's value added benefits