Sam, a UX designer, recently worked on a groceries app. The customer feedback shows that they find it hard to locate items, as the items are not logically categorized.

How can IA help in this scenario?

IA organizes and structures the information in a way that users easily find what they need.

IA helps to create the architecture of the software application.

IA ensures that the needs of all users, including those with different abilities, are considered.

IA helps with research and surveys to gather information about user preferences.