Question
Sam has opened his little caf in the city approximately 2 years ago. Having a passion for good coffee, he prides himself of making the
Sam has opened his little caf in the city approximately 2 years ago. Having a passion for good coffee, he prides himself of making "the best coffee in Adelaide". Recently, Sam has started making his own coffee blend as he was having issues finding one with appropriate quality for his taste. Customers have been having an extremely positive response and they absolutely love coffee made with Sam's own blend. As a result, Sam has started thinking about expanding his production and branching beyond his little shop by selling his new coffee blend to a wider audience.
Sam however doesn't know much about marketing and has asked you for help. He wants to know what are his options when it comes to distribution of his coffee blend? Which distribution channel/s would you recommend to Sam and why (consider at least 3 factors that would influence the channel choice)?
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